Quickly glancing at the dial to confirm his format choice, Dave proclaims, “What’s old is new again!” while fumbling for the volume knob on his car stereo. The cyclical nature of this axiom holds true for so much of our lives, especially the music we listen to. Long before the days when rock radio fragmented, album oriented rock (AOR) was the source for all things with loud screaming guitars and bands like AC/DC and Guns N’ Roses ruled the radio airwaves. The main factor with heritage artists, especially to a younger crowd, is cultural relevance. Some bands have it and others don’t. You can’t go into a mall anywhere in America and not see a black t-shirt with a hard rock band logo on it. Heritage artists such as Guns N’ Roses, AC/DC and Metallica help bolster a station’s gold library by bringing a connection between the old and the new. These records are over 10 years old and in most cases help to attract the higher male demographics, which are so important for the Alternative format.

Snowboarding has become winter’s equivalent to extreme warm weather sports like in-line skating and skate boarding. Since 1989, snowboarding has experienced an unprecedented boom in the United States and across the world. During its early stages, there were less then 75,000 snowboarders across the U.S. As an initial estimate this number may seem significant, but it hardly compares to the predicted 12 million at the end of 1996. This group is not entirely made of men either, as females help make up a major part of this growth in participants. In 1989, the ratio was close to 9:1, males to females where as today it is closer to 3:2. There was also a period of time where the ski resorts were worried about the decline in guests and ski-related activities. Things have changed! Snowboarding has been credited with bringing the young and old alike back to the mountains in overwhelming numbers.