Here’s an anecdote straight out of suburban youth culture (yes, it’s a true story–we have all lived this scenario in some way shape or form!). Jake–who at 13 years of age believes he resembles nobody, much less a pre-pubescent Eddie Vedder–is being shuttled by one of his parents to a Thursday afternoon guitar lesson. This week, he’s decided to take something of a break; he’ll grapple with no items from The Beatles songbook, nor will he try to master any of the requisite Jimi Hendrix solos. Instead, he plans to exchange the 15 hard-earned dollars crammed into the left pocket of his baggy black shorts for instructions on covering The Clash’s “Should I Stay Or Should I Go.” At the moment, though, he’s staring out the car window, listening to 311′s Soundsystem CD.

Over the course of the last 20 years, Ric Ocasek has been one of alternative rock’s most revered pioneers. His work with the Cars, the various side and solo projects, and even his poetry have kept him front and center in the music world–even when he’s not writing or producing. He’s had enormous triumphs as well as a few falls. If he has an opinion on a particular subject, he speaks his mind freely, directing pointed barbs at any detractors, rarely apologizing for anything.

Back almost eight years ago, inspired by some of the greatest groups of the early punk-rock movement, (i.e. Sex Pistols, The Clash, Ramones and the Buzzcocks), 311 formed in the heart of middle America–Omaha, Nebraska. Through three self-produced indie albums and an exhaustive touring schedule that has helped them cultivate one of the most intense (and biggest) “grassroots” fan bases around, the band has managed to maintain their straight-up, melodic hard-core style.

Snowboarding has become winter’s equivalent to extreme warm weather sports like in-line skating and skate boarding. Since 1989, snowboarding has experienced an unprecedented boom in the United States and across the world. During its early stages, there were less then 75,000 snowboarders across the U.S. As an initial estimate this number may seem significant, but it hardly compares to the predicted 12 million at the end of 1996. This group is not entirely made of men either, as females help make up a major part of this growth in participants. In 1989, the ratio was close to 9:1, males to females where as today it is closer to 3:2. There was also a period of time where the ski resorts were worried about the decline in guests and ski-related activities. Things have changed! Snowboarding has been credited with bringing the young and old alike back to the mountains in overwhelming numbers.

‘…band members wanted: Must be into the Beatles, Buffalo Springfield and the Byrds…‘ This ad, placed in Los Angeles The Recycler, a classified newspaper used to sell cars, pets, stereo equipment, etc., was the instrumental ingredient that helped launch the career of the then soon-to-be singer/guitarist for the Bengals – Susanna Hoffs. Combining an avant-garde mélange of pop and rock, the band was to become one of the most popular precursors of the “riot grrl” movement. Despite their success, the constant threat of being taken more seriously for their appearance than their music and over-exposure by FM radio and the video channels caused the Bengals to disband in 1989. Subsequently, Susanna Hoffs moved on to pursue a successful solo career as a singer as well as an actress.

One of the most explosive and experimental bands in the rock world today, 311 fuse hard rock with funk, rap and reggae to create their own personal and very potent musical cocktail. Blending razor-sharp musicianship with such a diverse mixture of musical styles, 311 exhibit quite an aggressive attitude, both musically and politically. Drawing on a grassroots fan base that incorporates many different lifestyles and view points has helped catapult the band to Platinum record status and a #1 song at Alternative radio.

One of the most explosive and experimental bands in the rock world today, 311 fuse hard rock with funk, rap and reggae to create their own personal and very potent musical cocktail. Blending razor-sharp musicianship with such a diverse mixture of musical styles, 311 exhibit quite an aggressive attitude, both musically and politically. Drawing on a grassroots fan base that incorporates many different lifestyles and view points has helped catapult the band to Platinum record status and a #1 song at Alternative radio.

As a Los Angeles-based quartet, 311 have covered a lot of territory since their inception. With music influences that range from Sly and the Family Stone to Bob Marley, this Omaha-born band mixes hard-rock, funk, rap and reggae into a very potent music cocktail. Since the release of their debut, Music, in 1993, the band has released an album per year while supporting a nonstop touring schedule – selling out clubs and theaters nationwide, thanks mostly to their massive grassroots fan base. As the band prepared to embark on a national tour with Cypress Hill and The Pharcyde, Nick Hexum, Chad Sexton and Tim Mahoney invited me to their Laurel Canyon home to discuss life, music and the world of 311. Blending their razor-sharp wit and diverse musical knowledge with an aggressive attitude, the band has taken a rare musical ideology – the music path of positive outlook.